“What could I possibly give them this year?”
It’s the question thousands of people ask themselves all year long. And what if the answer was... an experience in your business?

Whether you run a restaurant, boutique, hotel, or tourist activity, selling experience gift vouchers is a powerful way to introduce new customers to your world — while boosting your revenue and visibility.

In this guide, you’ll discover why selling gift vouchers is a great idea, how to set them up effectively, and how to promote them to maximize sales.
Ready to turn your experiences into the perfect gift? Let’s go!

Why You Should Offer Gift Vouchers

Still wondering if it’s worth setting up experience vouchers? Here are all the reasons you should — and what you might be missing out on.

Offer Experiences, Not Objects

Today’s customers value moments over things.
An experience voucher is the easiest way for your audience to offer something memorable — a dinner, a spa day, a stay, or a workshop — without worrying about size, colour, or stock.

By offering gift vouchers, you allow your customers to:

• give a meaningful, experiential gift;

• save time (perfect for last-minute buyers);

• and introduce their loved ones to your brand.

Reach New Audiences and Strengthen Loyalty

The beauty of a gift voucher is that the buyer and the recipient are rarely the same person.
That means double the visibility:

• you reach new people through your existing customers;

• your clients become ambassadors for your brand;

• you strengthen loyalty naturally through word-of-mouth.

It’s a virtuous circle — and a low-effort growth strategy.

Increase Your Average Spend

Recipients of vouchers are more likely to add extras: a better wine, an upgrade, a spa add-on.
Why? Because the base experience was gifted, so they feel free to treat themselves.

You can also increase the average spend by selling packaged experiences — for example:

“A two-night stay + dinner for two + breakfast + bottle of wine.”

A complete experience feels more special and drives higher perceived value.

Improve Your Cash Flow and Fill Low Seasons

Around 40% of annual gift voucher sales happen at Christmas, according to industry research .
That means you can generate income even when your business is closed or quieter.

Gift vouchers help you:

• bring in advance revenue,

• smooth your cash flow across the year,

• encourage bookings during off-peak seasons,

• and avoid high commissions from booking platforms.

How to Set Up Your Gift Vouchers

Now that you know the “why”, let’s dive into the “how”.

1. Define Your Objective

Ask yourself: what do you want your vouchers to achieve?

• Attract new customers

• Boost off-season bookings

• Increase your average basket size

• Reward loyal guests

• Improve your visibility

Your goal will determine your pricing, conditions, and marketing strategy.

Optimise Your Bookings

Gift vouchers are perfect for filling low-demand periods.
You can offer:

• a discounted “off-season” voucher;

• a premium “anytime” voucher for greater flexibility.

Increase Your Revenue

Offer either a simple base experience (that invites add-ons) or a premium package that includes extras from the start.

2. Build and Structure Your Offer

Your vouchers can be:

• Value-based (e.g., £100 credit),

• Experience-based (e.g., dinner for two, massage session),

• Packaged (e.g., 2 nights + breakfast + spa access).

Then, make sure to define your conditions clearly:

• validity period;

• included services;

• blackout dates;

• booking notice;

• renewal or extension options.

Transparency is key to maintaining customer trust.

3. Go Digital and Mobile-Friendly

In 2025, nearly half of all purchases happen on mobile.
That means your voucher sales process should be:

• digital-first (no printing or postage needed),

• instant (buy and send in minutes),

• secure,

• and mobile-optimised.

💡 And that’s exactly where Paage comes in.

Method 2: Sell Gift Vouchers Effortlessly with Paage

Paage makes it incredibly simple to sell experience vouchers without a website, online store, or booking system.

With Paage, you can:

• create a sleek, mobile-ready voucher page in minutes;

• sell directly through your bio on Instagram, TikTok, or WhatsApp;

• accept secure online payments;

• personalise your experiences and visuals;

• track sales in real time;

• and keep 100% of your revenue — no platform commissions.

Whether you run a spa, hotel, restaurant, or small brand, Paage turns your social presence into a direct sales channel.

👉 In short: you sell more, faster, and directly to your audience.

How to Promote Your Gift Vouchers

Once your offer is ready, it’s time to make sure people know about it.

1. Promote Them on Your Website

Create a clear, SEO-optimised page for your vouchers, including:

• appealing photos and descriptions,

• terms and conditions,

• and a direct purchase button (or your Paage link).

Add it to your menu and homepage, and refresh it seasonally.

2. Use Social Media

Social media is perfect for showing off your experiences:

• post visuals that tell a story;

• highlight seasonal offers;

• collaborate with local influencers;

• run giveaways featuring your vouchers.

And thanks to Paage, your followers can buy directly from your bio — no extra steps.

3. Include Them in Your Newsletter

Email remains one of the most effective sales channels.
Segment your audience, craft themed emails around holidays or special occasions, and include a clear call-to-action button linking to your voucher page.

4. Promote In-Store

Display posters, flyers, and QR codes that link directly to your Paage voucher page.
Encourage your staff to mention vouchers to every guest — especially regulars.

5. Keep Talking About Them

Don’t only communicate around Christmas!
People buy experiences for birthdays, weddings, thank-yous, or “just because” moments all year long.
Consistency is key.

FAQ — Selling Experience Gift Vouchers

1. What types of businesses can sell gift vouchers?

Any experience-based business — restaurants, hotels, spas, tour operators, and local attractions.

2. How long should a voucher be valid?

Most businesses offer 12 months, but you can adjust to your activity (6, 9, or 24 months, for example).

3. Can I sell vouchers without a website?

Yes! Paage lets you create a simple, mobile checkout link in minutes — perfect for Instagram bios, TikTok, or messaging apps.

4. How can I sell more vouchers?

Offer themed experiences, invest in great visuals, talk about them regularly, and promote them during high-demand seasons.

5. Can I let customers personalise vouchers?

Absolutely — adding a personal message or extra options (like champagne or room upgrades) makes the gift feel more unique and drives higher value.

Final Thoughts + Call to Action

Experience vouchers are one of the most effective ways to attract new customers, fill your schedule, and generate predictable revenue — even during quiet months.

By structuring your offers well and promoting them consistently, you can turn your experiences into a year-round source of income.

And if you want to sell your gift vouchers quickly and beautifully, directly from your social media bio…

👉 Create your free Paage today — and start selling your experiences in minutes.